AI SEO
Show up when ChatGPT, Google AI, and Perplexity recommend a business.
Search is changing faster than most businesses have noticed. We make sure the AI engines answering your customers' questions know you exist — and recommend you.
Why it matters
People are asking AI instead of Googling.
More and more, someone looking for a business types "who's the best accountant near West Chester" into ChatGPT instead of a search bar. The AI gives them two or three names and a one-line reason for each. If your business isn't one of those names, you never come up — no listing, no click, no chance.
AI engines build those answers from the same raw material search engines use: directory listings, reviews, structured data on your site, and the content itself. Chestnut works on all four so the engines have accurate, consistent information to pull from. This work sits alongside our local SEO work — one gets you ranked on the page, the other gets you recommended when there's no page at all.
Two terms come up a lot in this space. GEO (Generative Engine Optimization) means optimizing so AI tools include you in generated answers. AEO (Answer Engine Optimization) means structuring your content so it directly answers the questions people ask. We do both — no jargon required to benefit from either.
What's included
What we actually do for AI visibility.
AI-visibility audit
We check what ChatGPT, Google AI Overviews, and Perplexity currently say about your business — and what they say about your competitors instead.
Entity & schema markup
Structured data that tells AI engines exactly who you are, what you do, and where you do it — in a format they can actually parse.
Directory & citation coverage
AI engines pull from the same directories and data sources search engines do. We get your business listed accurately across the ones that matter.
Content structured for AI answers
We rewrite and structure key pages so an AI assistant can lift a clear, correct answer out of them — not a vague summary.
Review signal work
AI engines weigh review volume, recency, and content. We help you build a review process that feeds that signal honestly.
Monthly AI-visibility tracking
We run the same prompts real customers ask every month and track whether your business shows up, and how the answer changes.
FAQ
Questions about AI SEO.
What is generative engine optimization?
GEO is the practice of optimizing your business's online presence so AI tools like ChatGPT and Perplexity pull it into their answers. Same idea as SEO, aimed at a different kind of search result.
Is this different from regular SEO?
It's complementary, not a replacement. Traditional SEO gets you ranked on Google's results page — see our local SEO work for that. AI SEO makes sure the same signals also get you recommended when someone skips the results page entirely and just asks an AI assistant.
How do you measure it?
We run a fixed set of real customer prompts against ChatGPT, Google AI Overviews, and Perplexity every month and record whether your business shows up, how it's described, and who else gets mentioned alongside you.
Does this work for small local businesses?
It's often a bigger opportunity for small businesses — AI engines favor businesses with clear, consistent, well-structured information over big brands with messy or generic listings.
How long does it take?
Directory and schema fixes can show up in AI answers within a few weeks. Content and review signals build over a few months, similar to traditional SEO timelines.
Find out what AI is already saying about your business.
Free audit, no sales pitch. We'll show you exactly what ChatGPT and Google AI say today, and what's worth fixing.